Hello! I'm Ann

Adventure-Junkie, Mountain Bike Addict, Lover of Life, Survivor now Thriver!

Ready for a simple way to grow your business or have a question about how I can help you?


Don't be shy. I'd love to hear from you 🙂


Email me: hello@annduplessis.com

Chat on Whatsapp: +27 68 643 2318

(or look for the Whatsapp icon below)

Or connect with me on social media by clicking the icons below:

Life is short… let’s make it count!


Back when I was a child I didn’t really fit in.

I became a library monitor so I had something to do at break time, instead of sitting alone.

I was a nerd who had 2 real friends. Everyone else teased and bullied me.

I saw high school as a fresh start and I was so desperate for things to be different.

I wanted to be accepted into a friend “group” and feel like I belonged somewhere.

So I hung around with older kids and tried to be “cool.”

This led to me being sexually assaulted by a “friend” when I was just 14.

I didn’t tell anyone about it for a long time, I was too ashamed and believed it was my fault, that I did something wrong.

This had a massive impact on my self-worth and confidence which I carried with me for many years.

It also led to me making some really bad decisions & rebelling a LOT (sorry Mom!)

And to a life where I was emotionally, mentally and financially abused, manipulated and controlled by men.

Married at 20 with a 1 year old baby.

Went through an ugly (VERY ugly) divorce at 23.

Harrassed and bullied by men in the workplace and even in my karate dojo.

Later on had another child & was married & divorced again.

This time it wasn’t ugly but I had to start life again on my own.

This was a whole new adventure as I’d never lived alone.

I got taken advantage of by high-ticket salesmen who preyed on my vulnerabilities and sold me into expensive coaching programs I wasn’t a good fit for…

… and almost went bankrupt as I tried to find my way around the online coaching industry.

Up until recently, I didn’t really know who I was.

I’d wear masks depending on who I was with.

No one had any idea what was going on inside of me.

I was so numb from disassociating, I didn’t even know what was going on inside of me… I’d completely lost touch.

I used to be a chronic people-pleaser.

But I was filled with rage & would snap at the smallest thing… my family taking the brunt of it…

I had no confidence and very low self-worth.

I needed to be liked by everyone, and needed their approval.

I didn’t know how to speak my truth, or stand up for what I believed in, hell I didn’t even know what it was I believed.


Thankfully, I started karate when I turned 30.

I decided to join a mom’s class just for fun while my 3-year son was at his karate lesson (he was too cute!)

And the karate bug bit me so hard that 4 years later I earned my black belt.

This was the start of my transformational journey of empowerment, healing and self-acceptance.

But it was just the tip of the iceberg.

In 2017 I co-founded a self-defense academy (with a bit of a twist) for women & children because I wanted to prevent others from going through the trauma I experienced.


Over the past 5 years, we’ve empowered thousands of women and children here in South Africa.

We’ve watched women and children go from timid and shy to confident and fierce right before our eyes.

The transformation is incredible to witness! I have goosebumps just thinking about it!

And all it takes is a shift in beliefs, some understanding, a few tools, a little knowledge and a boost in confidence.


During this same time I continued working on my online coaching business.

It took a while and many “no’s” from prospects, but I finally found my “thing” as an online coach & took my business to six figures.

And after 4 years of being a “free woman” I met my partner, Harry, who is my rock & biggest supporter.

If you join my 90 Day Total Transformation Program you’ll get to meet him as he’s also my amazing performance coach!

I’ve been to Hell and back a few times in my life

I’ve had to overcome a lot

But I’m grateful for all the lessons and the person I am today

Because I now have unique insights and gifts to share with the world

I realised that my fears, limiting-beliefs and lack of self-confidence played a huge role in why it took me so long to start growing my coaching business

I wasn’t 100% aligned with what I was offering or who I was offering it to

I was trying to build a business based on what I saw others doing, what I was told to do and in a way that I believed was the accepted way.

My business was missing one critical component.


Well… that’s all changed now

I’m now unapologetically me.

Doing what sets my heart on fire, helping people MY way

Marketing and selling in a way that feels good

If you’re a survivor, misfit, rebel, nerd or non-conformist who knows you’re meant for living more than a mediocre life with a mediocre business.

And you’re ready to feel confident and empowered to go after your dream to transform thousands of lives.

And achieve it!

Possibly by going against everything you’ve been told you need to do to grow your business so far (I’m a rebel too, remember 😉)

By doing what YOU want with your business.

By focusing on your strengths and what lights you up.

NOT what the “guru’s” tell you that you should be doing.

Then we may just be the perfect fit to work together.

Let’s explore going on a magical adventure together… 

… Because I fully believe that you CAN have it all

And my friend,  you deserve it!